FORMA | Three Furniture Collections

Develop three distinct furniture collections, each with its own unique design philosophy and perspective, while creating a cohesive digital experience to showcase their individuality.

Beyond the furniture design itself, a key component of the project was building an interactive website that bridges traditional furniture design with modern web technology, creating a digital showroom that makes each collection's story and character accessible.

Luce & Legno | Light and Wood. The Italian-inspired collection unites the tranquility of Apulian landscapes with the depth of the Mediterranean. Two material groups tell a story: "Olivo" features warm olive wood pieces with organic forms reminiscent of old trees and southern sun, while "Mare" translates the movement of the sea into modern forms using deep blue ribbed glass.

RAWLINE | Raw. Honest. Precise. An uncompromising statement for authentic, functional living shaped by industrial directness. Black alloyed steel with visible welds, round constructions reminiscent of industrial pipe systems, and grid elements create a cohesive ensemble. The collection includes "STRUKT" (bar stool), "FERRO" (faucet), and "LUXCORE" (lamp).

DIS/COMFORT | Rough. Direct. Unvarnished. This collection plays with expectations by citing familiar forms from public everyday life: surveillance camera, park bench, school locker, trash bin, manhole cover. Instead of distance and functionality, these objects offer warmth, softness, and domesticity. Comfort emerges where you don't expect it.

An essential part of the project was developing a custom website to present all three collections in an engaging, interactive format. The website serves as a digital showroom, allowing visitors to explore each collection's unique aesthetic and philosophy.

Built with modern web technologies, the site features smooth navigation, high-quality 3D renders, and a clean, minimalist design that lets the furniture pieces take center stage. Each collection has its own dedicated section with detailed information and multiple viewing angles.

The website is optimized for desktop viewing to provide the best experience when exploring the detailed 3D visualizations and design concepts.

Each piece was meticulously modeled and rendered in 3D using Blender, creating photorealistic visualizations that showcase materials, textures, and lighting in detail. The renders serve both as marketing material and as a way to explore design concepts before physical production.

Three complete furniture collections with distinct identities. From Mediterranean warmth to industrial precision to conceptual provocation.

A fully functional interactive website that serves as a digital showroom, demonstrating the versatility and unique characteristics of each collection while maintaining their individual narratives.

The project successfully demonstrates the ability to develop multiple design languages simultaneously, each with authentic material choices, coherent formal vocabularies, and clear conceptual foundations.